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Source: Bangkok Post, ThailandAug.迷你倉價錢 08--The Kewkacha family, who owns Safari World theme park, is branching out by opening Japanese restaurants specialising in gyoza.The family's company, Kacha Brothers Co, yesterday signed a 10-year deal with Japan's Teraoka Shoten Co to bring its popular restaurants to Thailand.Chief executive Litti Kewkacha said Kacha Brothers, which also operates the Sfree ice-cream brand, will open the first outlet in Bangkok's Siam Paragon shopping centre in October.It plans to open 7-10 branches next year and reach 30 within five years.Each outlet costs 4-5 million baht, and the firm has also set aside 10 million baht for building a new central kitchen to produce gyoza with ingredients mainly from Japan.Though Japanese food has been popular with Thai consumers for a long time, Mr Litti believes the sector still has room to grow. The value of the Japanese food business is estimated at 15 billion baht, with average growth of about 15% per year."Teraoka Shoten is an untapped market. We are the first specialty store that offers mainly gyoza here in Thailand," said Mr Litti.The outlets will offer a choice of 10 dishes at prices ranging from 100-189 baht.The co迷你倉庫pany will open Teraoka Shoten in outlets including big restaurants, kiosks and supermarkets.Kacha Brothers expects to gain 250 million baht sales from the new business over the next five years, while the breakeven point for the investment is three years.It operates five of its own brands _ Sfree, Sfree Dessert Express, Parferio, Aldy's and Kyo Roll En.Teraoka Shoten president Teraoka Yuichi said this will be the first time for the company yo expand its gyoza business abroad.With the Japanese economy struggling, Thailand was chosen as its first foreign location due to Mr Yuichi's own admiration when he visited the country 20 years ago."Thailand has rapidly changed over the past 20 years, and there are many Japanese in the country now," said Mr Yuichi.Mr Litti said Kacha Brothers plans to open another six Sfree ice-cream branches in the second half of this year.Sales of all five brands in 2013 are expected to grow by 30% from 112 million baht last year.The ambience of a Teraoka Shoten shop in Takamatsu, Japan.Copyright: ___ (c)2013 the Bangkok Post (Bangkok, Thailand) Visit the Bangkok Post (Bangkok, Thailand) at .bangkokpost.com Distributed by MCT Information Services儲存